Business Marketing Dos And Don’ts

The main goal in starting your business is to be a successful business owner and to choose your own destiny.

But to reach that point, it is hard work and you have to be careful, a simple mistake can cost your business money.

How to avoid these simple but tricky mistakes. Below we have some great tips on helping you avoid possible financial pain now and in the future.

Not having a website.

You would think that a website is not necessary for your growing business. But if you really want to be a successful business owner you should reconsider.

We have passed the Stone Age. that’s for sure. Nowadays, mostly everyone browses the internet to find the best products and services. Just like you are searching for a good advice right now.

When you have a website it’s easier for you to find the people who need your product or service and easier for your customer to find you.

If you don’t have a website.. Well, I don’t have to explain. You get my point!

Don’t assume your product or service will sell itself.

Competitors are everywhere. If you think your product or service will sell itself you might be disappointed. Marketing your product is a must!

How can people buy your product if they don’t know it exists? Let’s assume they know your product or service. Is that enough?

Keep in mind that your competitors are doing everything in their power to market their product. So why wouldn’t you?

People need to know your product exists.

And that’s not all, people who know of your product want to know what’s New and fresh about your product? What special offers will they get when they buy from you? Are there any seasonal discounts?

I mean, everybody loves a bargain?

Think about the iPhone. Everyone knows about the iPhone. But did Apple stop marketing iPhones? No. That’s my point.

Choose the right audience.

Now you know you must market, But how do you find your target audience? This is a biggie for all business owners.

If you spend your time and money to market your product to the wrong audience you will never get the results you want.

Identify your audience by making buyer personas. If you don’t know how to make buyer personas here is a previous post where I’ve explained in more depth.

Know your competitors.

What are they doing different than you? Do your research, analyze their business. This is not money consuming, although it does require some time (but time well spent).

Check their website, Facebook, Twitter, etc. Bench mark one of your more successful competitors and try to build your audience like they have done. Don’t copy him. Just study him. Learn from your competitor.

There are many free tools out there that can help you with analyzing your competitor. I’ll talk specifically about this in one of my upcoming posts. Until then, check out this article on 15 free tools that will help you with your social media marketing.

Is social media more important than your website?

No!!! Many business owners make this mistake.

Social media is not the first priority when you are marketing your business. Yes, social media is a big part of marketing your business, but definitely not the biggest part.

The biggest part is your website. Your business mirror is your website. And you’re promoting your website to your target audience via social media.

So do the math. Figure it out.

Don’t try to do it all by yourself.

You are a busy Owner of a successful business. Do you really have the time to do it all by yourself?

Find a social media marketer.

Hire someone who knows their stuff. If you do this you’ll be relieved and amazed at the same time.

But make sure that you hire the right person for the job. I’ll talk more about this in one of my future posts.

Have a written marketing plan.

This is important.

A written business marketing plan will help you reach your goals. Take some time out and make one. If you don’t know where to start here is a game changing business marketing plan.

Colin Powell once said 

“there are no secrets to success.

It is the result of preparation,

hard work and learning from failure”

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If you have any kind of business marketing question, contact me. I’m more than happy to help you.